Digital marketing is not a choice anymore; it is one of the most basic and most imperative needs for businesses…
Chennai has an economic base anchored by a plethora of industries. Automobile, software, medical and financial services are some of…
Advertisement is a great way to promote your products and services on various platforms. Whether it is a newspaper, a…
Today we understand that solid brand architecture is as essential to brand survival and success as a brand identity. In…
People have a lot of sensations and responses towards a brand; this may stem from their thoughts, feelings, and reactions…
Brand personality is a consistent set of human traits that are assigned to a particular brand. It is known that…
Brand communication is today the all-important element of any brand building and marketing strategy for any type of business. It…
Brand identity Brand identity is something that evolves from an organization and its business vision. A business is responsible for…
Brand positioning is a strategically planned action that places your brand in your customer’s minds in a particular place that…
Great brands like Nike, Airbnb, Redbull, Apple, Levi’s, and Disney all have something in common. You may wonder what it…
A product or company can exist in the market without branding, but in such a competitive world, it will rarely…
Something that makes a memorable impression on consumers and helps customers and clients know what to expect from your company…
A brand is a personality that consumers perceive a company or product has, while branding is the deliberate choices a…